Ruling on Super Bowl XL Commercials – They Get The Flag!  By Denny Randell

Since a big part of our country’s premier sporting contest is aggrandizing its TV commercials, it is both‘ in bounds’ and a DR service to make the call:

The over-riding theme for the day in Super Bowl XL’s commercials was VIOLENCE.

The very first one shown, the Pizza Hut commercial, was the only clear exception to this and just happened to feature my song "Can’t Get Enough Of You Baby”, which I mention here in the interest of both honest blogism and having a more interesting article although I’m not recusing myself from making the violence call on the others because 
that flag (which carries no penalties for the NFL, the sponsers or the network) is warranted. 

As that Pizza Hut commercial is still on the air, it is becoming at least even odds that it may be around for the next Super Bowl. But whether other commercials used there will manifest on a higher level than the XL offerings is a call that we’ll have to make as the game unfolds, although we’ll certainly be keeping at least one hand on that yellow flag.

For those keeping score, this is at least the second time "Can’t Get Enough Of You Baby” was used in a none violent commercial, having been featured several years back in a Buick Open TV promotion. The then new GM Buicks were displayed with no roughneck or    otherwise damaging behavior, followed by Smash Mouth singing the title line of the song after which Tiger Woods swung his club with no ill effect, smiled and perfectly described the positive and non-violent mood by pronouncing as the final words of the production: ”It’s All Good”.

With the exception of the actual game, I know we all miss those gentler days.